About YS Asset Management | Specialized Wealth Management Firm

Who We Are

Your Valued Resource For Growing And Protecting Wealth

YS Asset Management is a specialized wealth management firm committed to helping you organize what you have, protect what you’ve built, and open up more options for your business and personal wealth. With deep expertise in auto dealer reinsurance, comprehensive planning, and business-owner strategies, we roll up our sleeves to deliver clarity and practical, outcome-driven solutions. As an independent firm, we offer guidance centered entirely on your best interests—no products to push, no corporate agenda. Everything we do is designed to help you see the full picture so you can make confident decisions about what comes next.

Our Experience Is Your Advantage

For more than 20 years, our advisors have supported auto dealership owners, their families, and their employees with strategies that connect business decisions to long-term personal goals. Our reinsurance experience—combined with the tax insight of an in-house Enrolled Agent—helps turn complex financial choices into clear, practical next steps so you can keep building momentum in your business and life.

Our Independent Approach Is Centered On You

Independence is at the core of our service. We provide straight talk, objective recommendations, and strategies that fit your goals—not a product, platform, or someone else’s agenda. When a solution isn’t right for you, we’ll say so and point you toward a better fit, even if it’s outside our firm. Our aim is to help you take ownership of your options and move toward the outcomes you value most.

Values That Shape Our Service

Our work is driven by principles that define how we show up for clients every day. These core values reflect who we are and how we help you reach your goals. 

Find Opportunities

Our team members are driven to roll up our sleeves and create practical solutions for clients. We dig in to help them find momentum so they make steady progress toward their goals.

Client-Centric Independence

As an independent firm, we do what’s in people’s best interest, even if that is pointing a prospect to a better fit. We never suggest solutions that don’t align, and we're committed to providing clear guidance and a plan that serves you.

Be A Valued Resource

We’re your sounding board that you can bounce ideas off of without pretense. We prioritize meeting face-to-face, bringing in outside counsel when it helps, and walking with you at every step.

Start With Outcomes

We open the door on your dreams—what you want life and retirement to actually look like. Then we work the plan backward, turning the complexity into a strategy you can follow with confidence.

Your Reliable Resource For Every Step Ahead

Clients rely on us as a sounding board to provide responsive service, clear answers, and guidance shaped by reinsurance experience. We stay accessible and provide customized reporting, practical analytics, and coordination with trusted partners when it strengthens your plan. Whether you’re reviewing opportunities or navigating reinsurance decisions, we help you take the next step with clarity.

Let’s Build A Strategy That Supports Your Biggest Goals

Connect with our team to explore your options and see how our independent, value-driven approach can support your business, your family, and the future you’re working toward.

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Serving You In Partnership With

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Frequently Asked Questions About Auto Reinsurance & Wealth Planning

Explore these answers to common questions our clients ask about automotive dealer reinsurance, wealth management, and independent guidance.

Auto dealer reinsurance is a structure that allows dealerships to retain profit from their F&I products—such as service contracts, limited warranties, and ancillary coverage—by owning their own reinsurance company. The dealership assumes part of the risk and receives underwriting profit and investment gains over time.
An advisor helps ensure trust assets are invested appropriately, compliant with required guidelines, and aligned with the dealership’s long-term goals. They also provide reporting, coordination with TPAs and trustees, and clear insight into program performance so owners can make informed decisions.
Dealers should review cession reports, claims trends, fee structures, and investment allocations regularly. If you lack transparency, don’t understand the numbers, or rarely hear from your advisor, it may be time for an independent evaluation to uncover opportunities to strengthen performance.
No. While we specialize in auto dealer reinsurance and business-owner strategies, we also serve individuals and families seeking comprehensive financial planning, retirement guidance, and investment management. Many clients begin with reinsurance and stay with us because we support their full wealth picture.
Independence means we’re not tied to a corporate agenda, proprietary products, or sales quotas. We provide objective advice, compare options, and recommend strategies based solely on what fits your goals. If something isn’t right for you, we’ll tell you—and help you find a better path.

Our Thoughtful Approach

Get a closer look at how we connect your goals, finances, and life stages into one cohesive wealth management strategy.

See How We Work

Reinsurance Services

Our dealer-focused guidance brings clarity to your cession reports, trust investments, and reinsurance options. 

Explore Auto Dealer Reinsurance

Let’s Get Started

Connect with our team to explore your options and get guidance tailored to your business, your wealth, and the future you’re building. 

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